The Horlicks campaign in the 1930s that invented the term 'night starvation' can be credited to poet Norman Cameron. He later parodied this among his cronies (who included Dylan Thomas) with an imaginary substance called Night Custard. See Warren Hope's biography 'Norman Cameron: His Life, Work and Letters', Greenwich Exchange, 2000. I don't know about A E Waite, but if his Wikipedia page is correct, he was manager for Horlicks only up to 1909 so he may never have met Cameron, who was only born in 1905.
This was an absolutely great read. Doesn’t stop me being shit scared by the fact that we have four nails on a silver birch in our garden and I never knew what they were for until now. The house was previously owned by a witch and there is a strange scorching on that part of the tree. The garden is full of herbs and wildflowers too.
Thank you for reading Elle, I'm delighted you enjoyed it. Witches are lovely, they're just into the moon and trippy plants. It's the billionaires we have to be scared of.
The Horlicks campaign in the 1930s that invented the term 'night starvation' can be credited to poet Norman Cameron. He later parodied this among his cronies (who included Dylan Thomas) with an imaginary substance called Night Custard. See Warren Hope's biography 'Norman Cameron: His Life, Work and Letters', Greenwich Exchange, 2000. I don't know about A E Waite, but if his Wikipedia page is correct, he was manager for Horlicks only up to 1909 so he may never have met Cameron, who was only born in 1905.
Ah, how wonderful! Poets in advertising everywhere. Thank you for sharing!
This was an absolutely great read. Doesn’t stop me being shit scared by the fact that we have four nails on a silver birch in our garden and I never knew what they were for until now. The house was previously owned by a witch and there is a strange scorching on that part of the tree. The garden is full of herbs and wildflowers too.
Thank you for reading Elle, I'm delighted you enjoyed it. Witches are lovely, they're just into the moon and trippy plants. It's the billionaires we have to be scared of.
😀😀😀👍👌🐝
Cool post, and have a sudden urge for Horlicks now 🤔
Anyhow, two witchy poems by Emily Dickinson for you, which even if you know them are worth re-reading:
1583
Witchcraft was hung, in History,
But History and I
Find all the Witchcraft that we need
Around us, every Day-
1383
Long Years apart—can make no
Breach a second cannot fill—
The absence of the Witch does not
Invalidate the spell—
The embers of a Thousand Years
Uncovered by the Hand
That fondled them when they were Fire
Will stir and understand—
Witchy poems are always appreciated. 🙏
Love this😃😀✍️👌👍💐